The mesmerizing fragrance of your alluring cosmetic products can cause allergic reactions like skin irritation and rashes in some people. Fragrance in your cosmetic products
Cosmetic products that we all use to beautify, rectify and glorify our skin could be potentially harmful; this is why it has to go through
Millennial consumers have changed, they crave for authenticity, and they do not look at celebrities for the choice of beauty products but prefer to see
So you have started your direct to customer cosmetic brand with defined target audience, demographics and a powerful USP. The next smart move will be
If you want to gain trust of consumers and build your market strategy; a strong Unique Selling point (USP) will be a major factor behind
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