How to Decide Your Cosmetics Products Range

Millennial consumers have changed, they crave for authenticity, and they do not look at celebrities for the choice of beauty products but prefer to see the people around who are just like them. They look for products as a beauty solution as well as a wellness product that can create a unique experience. 

Mastige products are gaining popularity which are luxury and premium products but attainable for masses. This is why when you are starting your cosmetic business it is important to decide and develop the range of your cosmetic products according to the future of the cosmetic industry. Decide your product range while keeping in mind the emerging trends, market activities and your brand position in the market for maximum growth. Clarity about your product range will help you to focus on quality and authenticity.

A glimpse of cosmetic products range;

Skincare ranges

A healthy skin care routine has become an integral part of consumers’ lifestyle. Moreover, skin is the body’s first line of defense and products designed for skin are important for your cosmetic brand.  Be it cleanser to remove dirt and impurities, moisturizer that restores adequate hydration required for optimal protection or supplementation products used for skin integrity and health, like collagen, elastin and hyaluronic acid. The demand for such products has been apparently rising among consumers. 

Face care ranges

Face care includes cosmetics such as face wash, face scrub, toner, sun creams, face packs, facial kits, face gels, serums, etc used particularly on the face.

Personal care ranges

Personal care range includes products for oral care such as toothpaste, mouthwash, and whitening products. They also include soaps, bathing gel, massaging oils, etc.

Treatment care ranges

The products which are targeted to several skin issues such as acne, inflammation, dark spots, dandruff issues in hair, hair fall etc are categorized under treatment care range.  

Hair care ranges

The global hair care market is projected to grow at a CAGR of 3.35% during the forecast period (2021 – 2026).  The global hair care market by product range is segmented as shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products etc. Besides, herbal packs, herbal shampoos, herbal hair serum, oils.

Other categories

The other types of skin products are those designed to remove things from skin. This includes cleansers like body washes, hand soaps, facial washes, toners, and many more. It also includes scrubs, masks, and exfoliation products. It also includes  shaving creams and depilatories as they are designed to remove hair from the skin.

Color Cosmetics

Color cosmetics have taken a splurge in the cosmetic industry. It includes products for the face like foundations, lip colors, blushes, eye shadow, eye liner, and mascara. Besides, products for the nails such as nail paint, gloss, and several other products specifically formulated for nail care. Notably, color cosmetics come under stringent regulations due to their vulnerability to leave harmful impact.


Fragrances and perfumes have been a vital part of the cosmetic industry since bygone. The demand for such products never goes down. Products like perfumes, body mist colognes, body splashes. sprays which are aerosol versions of colognes come under this category. 

In a cosmetic business it is always wise not to limit your knowledge and expertise in a particular type of product. The more you expand your horizon the better will be your formulating skills as well as a broad spectrum to grow and be more innovative.

Click here to read our next blog on creating your product’s prototype and how it can help you to develop a perfect product for customer’s satisfaction and safety. 

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Dr Saurabh Arora

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