How to Start a Cosmetic Business

The global beauty industry is booming . It is estimated from its current pace of growth that the beauty industry will be worth $716.6 billion by 2025. Apparently,consumers’ have become more conscious  towards various ingredients in their cosmetic products and they are  curious to know that the products are natural and organic. This has led to the rise of organic, natural and cruelty free cosmetic products. Besides, anti-aging and men’s grooming products are also important factors for the industry’s growth. Several reports reveal that the average woman spends more than $3000 per year on personal appearance. The anti-aging segment will grow at a rate of 3.8 per  cent from 2020 to 2027.  

 So, if you are an entrepreneur in the cosmetic business or thinking of becoming one then it is the right time to dive into the world of cosmetics. Don’t let your idea be left in the lurch. Just one great idea can take you to zenith. Your passion to start a cosmetic brand is going to be a reality as our blog series on how to start a cosmetic business will take you from genesis to the peak of cosmetic business. The blog series will guide you step by step in the journey of cosmetic business to develop an authentic, reliable and successful cosmetic brand that will make an indelible mark in the cosmetic industry.

The global cosmetic market size is projected to reach $463.5 billion by 2027 registering a CAGR of 5.3 per cent from 2021 to 2027. Cosmetics have astoundingly become an intrinsic part of our lifestyle. So if you are planning to dive into cosmetic business, this is the right time to turn your dream into a reality. 

Embrace your target audience with your brand story. Get a working product, create a prototype and make your mark in this ever-growing business without much ado. A wisely crafted marketing strategy will steer your business in the right direction. Let your products outshine in the market with the formula of inclusivity, building relationships with your customers, utilizing every opportunity to gain consumer’s trust and offer solutions to consumer problems while catering to their busy lifestyle. Tell your ideal customer why they need your specific product.

Be a cosmetic business entrepreneur with our blog series on how to start a cosmetic business. 

Starting your own company and launching a new brand of cosmetics or personal care products might seem like a daunting task.  In this series of articles we have tried to make your goal easy by providing a comprehensive step by step guide which lays out all the steps you need to take to launch your own brand of cosmetics for personal care products. 

Click here to read our next blog on Rise of Direct to Customer Brands; the best time to start your own business.

In this series of 16 articles we will cover the following points – 

  1. Rise of the Direct customer brands and why it is the best time to start your own business 
  2. Identifying your target audience 
  3. Define your USP – what makes your products different 
  4. Define and protect your brand
  5. Decide the product range 
  6. Develop product prototypes 
  7. Selecting the right fragrance for your product
  8. Selecting your packaging and container closure systems 
  9. Stability testing
  10. Finding the right manufacturing partner for your products 
  11. Licences and other regulatory government approvals that you need to take 
  12. High quality products will leave customers asking for more 
  13. Sampling and market research 
  14. Clinical testing the cruelty free way to prove your products work
  15. Online Marketing 
  16. Offline Marketing
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Dr Saurabh Arora

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